Toluu – A Blog by Franklin Pettit

Introducing Product Recommendations from Kallow.com

As an early adopter and tech enthusiast I am often questioned by friends, neighbors, and the occasional stranger at the big box store to recommend a product. The choices in consumer electronics can be overwhelming.

Kallow.com looks to make product recommendations pure and simple. The site is co-founded by Caleb Elston of Toluu. This new project was born out of the need to help people pick the right items from those big box stores.

Caleb says,

“(We) were inspired by how often we have friends and family contact us asking for recommendations for tvs, cameras, or speakers.”

Simple is the name of the game for Kallow.com. Caleb and his co-founder and friend Jordan look

“to take the clutter out of electronics buying.”

The site is simple. Go to the Kallow home page. Pick a product and there will be one recommendation that you can not go wrong with. One product in that category that Caleb and Jordan have personally tested and recommend.

Kallow seems to be all about simplicity. The recommendations are not based upon price or platform. The recommendations are personal. Check out Kallow it is live now. I will be keeping an eye on this one to see it grow and change.

Toluu Releases Feed Preview

Toluu updated again this morning releasing another great feature. The latest feature is Feed preview functionality throughout the site. When you mouseover a Feed title a window is revealed listing the last 5 blog posts contained in that feed.

I spoke to Caleb Elston the Toluu founder about this feature. He said,

“We actually decided to build in this functionality when we found ourselves passing by feeds because we didn’t want to wait for the page to load or have to hit the back button. Since we weren’t always willing to take a risk on a feed to see if it might be interesting we knew other users wouldn’t either.”

This should save users time and give you a better idea of the content of a feed. Caleb had discovered first hand that feed titles may be bad but the content worth taking a look at. He mentioned that while testing this feature he had “already found a few more blogs I had no idea existed.”

I previously made a long Toluu enhancement list I titled “My Toluu Wishlist” based upon the great potential I see in the young application. Toluu’s development in the last month has seen dramatic speed increases throughout the site and many UI enhancements. Toluu continues to roll out features.

If you tried Toluu early on I urge you to give it another try. It is faster, much more responsive, and the UI is more intuitive. If you need an invite I have some. Leave a comment if you want one.

Toluu On The Move

Web 2.0 is about potential in my opinion. Many of the Web 2.0 web applications usually only debut with a few good ideas. They implement one or two features not much beyond proof of concept and subsequently go into a private alpha or beta holding pattern. This wait and see mode is to determine interest by VCs, early adopters, and to measure buzz.

Early adopters may give the application a try but unless the buzz takes off development may be very slow. Toluu is not normal. Toluu breaks the mold. I keep writing about Toluu because of its changing growing feature set. I also see the enormous potential for an application like Toluu.

Caleb Elston the Toluu founder has done a wonderful job at taking a different tact in assuring the success of his startup. The difference is the continuing feature development. He has continually made hardware and software developments. The applications stability, feature set, and application speed are drastically improved from a mere 2 months ago.

Today Toluu rolls out another set of features enhancements aimed at improving the user experience. The enhancements include UI changes to the Matches screen, the Contacts page, and the Subscribers feed view.

The matching view is improved with the ability to add contacts directly from the view. 3 filtering options were added. All-Time, This Month, and This Week are now available as options. “This month” and “This Week” will display matches from new users from the past week or month. The Matches UI also includes a total match count. Caleb said about the matching,

“I was finding the page was getting stale for me and so I wanted to make it more useful.”

The contacts page was also improved to be cleaner and displays a total contact count. Even small UI improvements are great for the end user.

On a feed page the subscribers tab was added in last round of enhancements to let the user see who was subscribed to that feed. This view has been improved as well letting you add contacts directly from this view.

I talked with Caleb about these enhancements and this stuck with me;

“We hope these new updates will help people connect easier and in turn make their time on Toluu more fruitful.”

The simple little UI changes decrease the learning curve for new users, make existing users happy, and contribute to the overall feel of the application. Toluu’s attention to detail and constant improvements make this application one to watch.

More enhancements are on the horizon for Toluu as well it seems. Would you like to try it? Leave a comment I have invites.

FriendFeed Temperature Taking

Early Adopters

Louis Gray recently wrote his feelings about the stages of an early adopter. Early adopters may be fickle at times but many are currently on the same page it seems in love with the lifestreaming service FriendFeed. I admit FriendFeed is the place to be in my opinion.

FriendFeed is currently the hangout du jour for early adopters. But the broad early adopter appeal for FriendFeed goes far beyond mere lifestreaming. The service has become a place for community, a sounding board, a peer hangout, an industry watercooler, and certainly many more things.

As a result FriendFeed is being used as a place for research, analysis, and early adopter community feeling on many social media issues.

Early Adopters are the heavy social media users of the Web 2.0 products. Start up developers like Toluu founder Caleb Elston are able to use Twitter, FriendFeed, and a specific FriendFeed Toluu room as an avenue for user feedback, feelings, and product appeal.

With a community freely giving feedback an opportunity exists via the web that previously did not. Web 2.0 start-ups can gain valuable user opinions earlier in the development cycle with no cost to the start-up by utilizing a social network like FriendFeed.

Blog Post Material

From the obvious department let me just state: If you need a blog post idea hop on over to FriendFeed. The conversation is on every topic and you can begin the conversation yourself.

Many have taken conversations that occurred on FriendFeed and expounded upon the conversation to become detailed blog posts. This is good. Fractured conversation on FriendFeed is often conversation that would have never taken place otherwise and leads to more content.

Taking Temperatures

In the realm of gathering research many are using FriendFeed for direct research by temperature taking the early adopters. I am seeing this practice grow. Mike Fruchter in particular has used the discussion for later blog post material.

I have seen him ask direct questions on several occasions directly in what I would describe as a user polling temperature taking method.

This is a fabulous concept. If you have a group of people that have similar interests all in the same place it certainly is a good opportunity to ask them a question. Asking a question like this one:

“Research post – What are your dislikes about del.icio.us? What features is del.icio.us lacking?”

This was asked today by Mike Fruchter and generated beneficial discussion to Mike for post research but could potentially be great feedback for the del.icio.us team. It also was very beneficial to other users like me who might want to weigh and measure a product like del.icio.us against its competitors.

I commented the following in the middle of the conversation to Mike: “I like the way you have been using FriendFeed for research and early adopter temperatures. It is a good idea.” His response:

“@Franklin thanks. Friendfeed has truly become a powerful research tool, in some aspects more powerful then Google. It’s amazing watching this rapid transformation take place.”

I agree with him the power of FriendFeed as a research tool is astounding. The current merit, usefulness, and value of FriendFeed seems to be nearly boundless with potential appearing limitless as well. Early adopter temperature taking is just another benefit of the simple but complex addictive life-streaming service FriendFeed.

My Toluu Wishlist

What is the Goal of Toluu?

I began writing this with a different perspective about Toluu. Where is Toluu heading? I previously wrote a post titled “My Problems With Toluu.” This was several months ago as Toluu was in it’s infancy.

I considered titling this post “More Problems With Toluu” but thought better of it. I do not want to be critical but long for the value of this application to increase.

Toluu recently had a big day rolling out enhancements. At least 8 different blogs featured a post about the little RSS matching service from founder Caleb Elston. So I have been using the service again in earnest since that time.

Toluu is still making continual enhancements and the performance increases are sizable. If you have not logged in a while try it again. Speed has increased dramatically.

What does Toluu really have to offer an early adopter? What does Toluu have to offer an everyday user? Are the answers to these questions different? Finally, what is the Goal of Toluu?

I am not sure I know the exact answer but would love to hear from Caleb on the subject. Application development is an interesting process as I know first hand. An application does not always end up in the exact place you conceive it might at the onset.

In any case Toluu adds feeds to your feed reader and Toluu via bookmarklet. As long as you use the bookmarklet the feeds stay in Sync. Toluu also provides matching to other users in an attempt to recommend additional feeds. Toluu is designed with clean UI and is what this user expects from Web 2.0. It is in private Beta so I do not aim to condemn but am contemplating its usefulness, relevance, and future.

The following is a list of ideas produced from the Toluu friendfeed room and simple brainstorming. If the goal of Toluu is to provide simple solid functionality then Toluu is well on the way. But here is a list of features I would personally like to see.

Toluu Enhancement Thoughts

Tag/Organize/Categorize Feeds – This is my #1 the rest of the enhancements are in no particular order. Feed tagging increases Toluu ability to present recommendation, organization, search, categorization. Feed tagging would change the Toluu forever.
Feed Similarities – What feeds are similar to other feeds. Tagging or feed meta data could greatly assist with this. I want feed relationships. Tell me that if I read Lifehacker then Download Squad and Lifehack are similar.
Personalized Feed Recommendations – Beyond matching. Matching is certainly a good way to offer users insight into feeds they might like. I would like better feed recommendations in the way Amazon does. Tell me I would like feed “B” because 75% of users that read feed “A” also read feed “B”.
Matching Speed – The matching speed was recently greatly increased TWICE. The speed is NO longer an issue. The matching would now qualify as instant. One comment though: I wish it would not display current contacts as matches. If they are a current contact then I already know about them.
Syncing Between Your Feed Reader & Toluu & Feedly – See this link to the FriendFeed discussion about this one.
Better Integration With Other services
- Integration with Feedly
- Integration with Friendfeed – I find Feeds more and more with FriendFeed. I have to launch the article and use the bookmarklet. It would be great to have an addon or greasemonkey script thought integrated a Toluu feed link into FriendFeed.
I hate bookmarklets – Everything has a bookmarklet these days. They clutter my bookmarks bar and I am uncertain what each one does. Perhaps a Firefox Addon.
User Profiles – I would love to see additional information about a user.
Clearly Display the User’s blog(s) feed(s) – This goes right along with the previous but I am listing seperate to emphasize its importance. It is not easy to see the blog feed for each user.
Import my FriendFeed contacts – I would say 90/95 % of my FriendFeed contacts are on Toluu. But I am not sure they are all contacts on Toluu. I would like them to be. Bummer.
Browse Feeds by Name
Browse Feeds by Tag Directory
Feed Search
Contact/Person Search
URI search – I put in a web address and the feed page is displayed
Most Popular Feeds (feed stats)
Hot New Feeds – popular
Enhance the Bookmarklet and future Firefox addon to support Tagging
Number of Toluu Subscribers per feed on feed view
Site Help – Sometimes I am uncertain what Toluu can currently do and what it can not
Edit My Toluu Feed List – A clean easy interface for editing my feed list
Clear My Feeds / RSS Reset – Is this already possible?

Toluu is a young private beta application. From my view the future is very bright.

Most of my enhancements center around Toluu being about feeds. I understand the data commitment and strain that storing meta data and information about individual feed data could consume. But I believe it would be very worth it to the end user.

Toluu is great and I say once again I believe its future is bright. I can not wait for its features to extend and its value to increase. I have Toluu invites if you would like to try it.

Toluu Feed Page & Speed Enhancements

Toluu continues to improve and today releases another set of enhancements to its already promising RSS recommendation site. The enhancements include additions to feeds and a speedier contact page.

I have been very interested in Toluu since Louis Gray’s first post describing the RSS feed matching site. The site had already seen many enhancements already despite being in private beta. Caleb Elston Toluu’s founder has previously added many features including social networking features and twitter integration.

Today Toluu improves rolling out improvements to the feed pages. Although not striving to be a place that feeds are read, Toluu displays the feed content very cleanly. Today Toluu adds two tabs to the feed pages. A tab called “Popular” and a tab called “Subscribers.”

The Popular tab is just what seems the most popular posts from the feed. While the Subscribers tab is the most intriguing to this user.
	Popular Tab	Subscriber Tab

It shows subscribers of the feed and other feeds they are subscribed to. I found myself clicking from feed to feed via the users that are subscribed to them. This produces a new interesting way to move around in Toluu. Caleb described the feed page enhancements this way:

“These updates really center around making it easier to decide if you really want to subscribe to a particular feed and helping you find others who read a feed you are interested in. Exposing more pivot points.”

The other significant change out today is speed to the contacts page. Speed is good. I commented early on about Toluu’s speed. Caleb indicated that they sped up the contacts page by 5x. It feels very responsive to me.

Toluu’s changes today all seem to be around helping the users see what others are reading, which feeds are popular, and encouraging movement within Toluu. This seems to be accomplished.

I asked Caleb directly; Can we expect additional enhancements soon?

He responded,

“Yes, we are working on more ways to quickly see if you would be interested in a feed.”

Toluu is great and I have 25 invites. Let me know if you would like to try it.